Overview
Swag A Rag is a custom sewing and alterations business specializing in garments of all sizes, with a refined emphasis on bridal wear. This rebrand modernizes the company's visual identity to reflect its high level of craftsmanship, elegance, and personalized service.
The scope of work includes a refreshed logo, business card design, and a cohesive set of brand assets that align with Swag A Rag's commitment to quality and detail. Rooted in tradition yet styled for today, the updated identity elevates the brand's presence while maintaining a warm, approachable tone.
Approach
Swag A Rag was all about collaboration and reinvention. I worked closely with the business owner to reimagine the brand’s identity while honoring its roots in custom sewing and alterations. My approach focused on bringing out the personality of the founder through vibrant visuals, curated messaging, and a refined yet approachable brand presence. Every design decision—from the logo to the Instagram layout—was shaped by a desire to celebrate craftsmanship, client trust, and creative expression.