Speak the Echoes of Change
Transforming spoken word into an immersive experience
Role: Branding, Motion, 3D Design
Year: 2025
Deliverables: Event Identity, Motion Graphics, Interactive Installations, Posters
Context: Conceptual Project
Speak the Echoes of Change is a conceptual slam poetry convention celebrating Amanda Gorman's voice and vision for the future. Inspired by her inaugural performance of "The Hill We Climb," the brand system translates the energy and hope of that moment into immersive experiences for Gen Z audiences. Through bold typography, vibrant color, and interactive installations—including motion design, sound booths, and environmental graphics the project creates spaces where poetry becomes participatory, inviting attendees to add their voices to the conversation.
Speak the Echoes of Change
Transforming spoken word into an immersive experience
Role: Branding, Motion, 3D Design
Year: 2025
Deliverables: Event Identity, Motion Graphics, Interactive Installations, Posters
Context: Conceptual Project
Speak the Echoes of Change is a conceptual slam poetry convention celebrating Amanda Gorman's voice and vision for the future. Inspired by her inaugural performance of "The Hill We Climb," the brand system translates the energy and hope of that moment into immersive experiences for Gen Z audiences. Through bold typography, vibrant color, and interactive installations—including motion design, sound booths, and environmental graphics the project creates spaces where poetry becomes participatory, inviting attendees to add their voices to the conversation.
Mission
This project challenged me to select an artist, living or historical, and design an event experience inspired by their work. The objective was to create a cohesive system consisting of three key elements: a physical artifact, a digital component, and an interactive piece, all working together to communicate a unified theme.
This project challenged me to select an artist, living or historical, and design an event experience inspired by their work. The objective was to create a cohesive system consisting of three key elements: a physical artifact, a digital component, and an interactive piece, all working together to communicate a unified theme.
Challenge
Challenge
My biggest challenge was finding a way to visually communicate the energy and expressiveness of poetry, spoken word, and slam poetry. Because these art forms rely heavily on voice, performance, and emotion, I had to explore how design elements like typography, form, and interaction could translate those intangible qualities into a cohesive visual experience.
My biggest challenge was finding a way to visually communicate the energy and expressiveness of poetry, spoken word, and slam poetry. Because these art forms rely heavily on voice, performance, and emotion, I had to explore how design elements like typography, form, and interaction could translate those intangible qualities into a cohesive visual experience.
Brand Purpose
Brand Purpose
The branding of this event is inspired by Amanda Gorman’s inaugural look, one of her most notable and iconic appearances. Her use of color and the impact of her speech informed the direction of the font, logo, and color palette, allowing the visual identity to reflect the same sense of power, expression, and significance.
The branding of this event is inspired by Amanda Gorman’s inaugural look, one of her most notable and iconic appearances. Her use of color and the impact of her speech informed the direction of the font, logo, and color palette, allowing the visual identity to reflect the same sense of power, expression, and significance.
Visual
Visual
The visual identity is built around a color palette inspired by Amanda Gorman’s inaugural look. Core colors were sampled from her outfit to create a bold and recognizable base, while complementary secondary tones were developed to enhance contrast, support hierarchy, and allow for versatility across the system.
The visual identity is built around a color palette inspired by Amanda Gorman’s inaugural look. Core colors were sampled from her outfit to create a bold and recognizable base, while complementary secondary tones were developed to enhance contrast, support hierarchy, and allow for versatility across the system.
Fonts
Digital
Digital
The digital piece explores slam poetry as a kinetic visual experience, using motion to communicate rhythm, tone, and emotion without depending entirely on vocals. Drawing from Amanda Gorman’s performance style, the design emphasizes timing, movement, and visual flow to mirror the cadence of spoken word.
The digital piece explores slam poetry as a kinetic visual experience, using motion to communicate rhythm, tone, and emotion without depending entirely on vocals. Drawing from Amanda Gorman’s performance style, the design emphasizes timing, movement, and visual flow to mirror the cadence of spoken word.
The Focus would be on the first minute of Amanda Gormans speech with metaphorical imagery and showing typography while also showing glints of Gorman herself performing the speech.
The Focus would be on the first minute of Amanda Gormans speech with metaphorical imagery and showing typography while also showing glints of Gorman herself performing the speech.
Environmental
Environmental
The environmental piece is an immersive sound booth that reimagines poetry as a spatial experience. Visitors can interact with both the interior and exterior of the installation, engaging with poetry through sound, visuals, and atmosphere. This dual interaction creates a layered experience that reflects the depth and accessibility of spoken word.
The environmental piece is an immersive sound booth that reimagines poetry as a spatial experience. Visitors can interact with both the interior and exterior of the installation, engaging with poetry through sound, visuals, and atmosphere. This dual interaction creates a layered experience that reflects the depth and accessibility of spoken word.
Closing
Closing
Speak the Echoes of Change demonstrates how design can transform poetry from page to participatory experience. By translating Gorman's message across multiple mediums—print, motion, and interactive installation—the project creates layered entry points for engagement, meeting audiences where they are and inviting them to add their voices to the conversation. The result is a brand system that doesn't just celebrate a poet, but activates her call to action.
Speak the Echoes of Change demonstrates how design can transform poetry from page to participatory experience. By translating Gorman's message across multiple mediums—print, motion, and interactive installation—the project creates layered entry points for engagement, meeting audiences where they are and inviting them to add their voices to the conversation. The result is a brand system that doesn't just celebrate a poet, but activates her call to action.